After 20 years in in the corporate world, Arjun realized that, âEverything you do, impacts your customersâ feelings and all the feelings blend to influence the customerâs relationship with your brand.Â
YOU ARE IN CUSTOMER FEELINGS BUSINESS."
#1 STRATEGICÂ DISCOVERY
We help you go beyond âWHYâ and a get you a âCLEAR VISION OF SUCCESSâ, as that will put you on the path to success.Â Partnering with you, we will create a road map to your success vision. The discovery will identify:
This will put you on a path to WIN BIG and sustain the win over time.
#2 GET TO KNOW YOUR CUSTOMER
A customer is not a number, not a bar chart. A customer is a human being with real feelings, who visits you with a lot of anticipation. You must get to know your customers before you start your journey to wow your customer.Â We will design the right blend of insight gathering methods to identify who:
All customer discovery process includes ZenMangoâs proprietary âDeep Diveâ face to face to interviews, which help unearth your customersâ true connection with your brand and other hidden opportunities.Â
This learningÂ will help you:
This will put your customers on the path to increased brand satisfaction, more frequent visits and higher word of mouth.
#3Â TAKING STRATEGY PLAN TO ACTION
Big sustainable success of your brand will come from taking the differentiated brand positioning and customer knowledge to develop a system-wide clarity on âwhat every customer must get every timeâ and putting in place processes that deliver it, every time.
ZenMango, led by Arjun Senâs unique blend of experience in Marketing and Operations specializes in:
Achieving consistency is one of the key to getting customers to repeat and increase your revenue.
During his corporate days, Arjun was the Vice President of Marketing & Operations at Papa Johnâs, where he built their online business, now worth more than $1 Billion a year and led the 3,000-restaurant chain to 4-years of record growth. Arjun also held Sr Marketing positions at Boston Market, Pizza Hut and Jillian's Entertainment.
Today Arjun Sen is the President of ZenMango, where he helps brands like DISH Network, Walgreens, DaVita, Coca Cola, Dominoâs, A&W, Einsteinâs, Maggianoâs, Smashburger, Red Robin, Chiliâs, Mad Greenâs, Chipotle, McDonaldâs, Metro Brokers, Millennium Promise, Aspen Academy, Colorado Division of Wildlife, Glass Doctor, Floyd's Barbershop, Gameworks,Â and Tiger Woods Inc. take the next big step to Win Big.Â
He is a whisperer to CEOs and CMOs of high impact brands and helps take their brands to the highest level.Â
Arjun is also highly rated keynote speaker and celebrated author who, as a corporate insider, has put brands of all sizes on the path to Win Big.Â He got his Undergrad in Aeronautical Engineering from IIT Kharagpur, India and his MBA from Brigham Young University, Provo, Utah, USA.
All photography by Pete Longworth